Everything is content. Really, everything should be content. The stories we tell come from a higher strategic place. We use these stories to build brands, sell products and share ideas. The days of a single message living in one specific form are over.
The content we create is designed to disrupt and inspire engagement. Our work breaks through. If it doesn’t, we’re out of a job. We move the audience to act. Passive engagement does not result in action or sell products.
It’s pronounced “Tiss-Wass.” It means, “The Same Stuff We Always See.” We push the work we create as far away from it as possible. We make sure what we create fits our clients’ needs, and it doesn’t look like TSSWAS.