Start a Brief

The sharper the brief, the sharper the thinking. Tell us what you're trying to achieve, not just what you want made. Fill out what you can. Anything you leave blank, we'll dig into together.

Need an NDA before sharing details? Start here

We will email you a mutual NDA to sign. Once you sign and we countersign, you get a fully executed copy and a link to complete this brief. Takes a minute.

Legal company name *

Entity type

Business address

Your name *

Your title

Your email *

The basics

Company / brand

Website *

Your name

Email *

Phone

The brief

Market situation What's happening in your market that's driving this? Describe the competitive landscape.

Business objective What are you hoping to achieve with this effort? How will you measure success?

Audience Who are we talking to? What are their core motivations, habits, beliefs, or perceptions we can tap into?

Hero product Is there a hero product or offering for this project or campaign?

Reason to believe Why should people believe your story? What about the brand is worth celebrating? What makes you stand out?

The one compelling idea If people take away only one thing, what is it?

Communication channels Where will this reach the audience? Is there a hero channel?

Mandatories and don'ts Anything that must be included (logos, taglines, ambassadors, CTAs) or any red flags / don'ts?

Deliverables What are the final deliverables you need?

Timing Key dates: when do you need creative delivered, and when does it go live?

Assets Links to brand guidelines, footage, logos, decks, or anything else we should see.

References

Competitors Competitor websites, one per line (up to 5).

Inspiration Sites, campaigns, or brands you admire, one per line (up to 5).