In golf, people tend to not spend enough time on their short game. We’ve been working on it for 10 straight years. We’re responsible for annually launching the most iconic brand in putting’s new products to golf’s biggest audiences. If you haven’t seen some of our favorite work, chances are high that you’ve still seen an Odyssey—it’s been the #1 Putter on Tour for 12 years and counting.
Positioning / TV / Digital / Video / Social / Content / Print / Radio / Retail
Looks Like A Blade
In the world of putters there are blades and mallets. Blades tend to lack technology due to their size. However, we quickly realized the Tri-Hot 5K was a blade unlike any other.
When you’re forced to shelter in place you have to get creative. We created this social campaign to bring golfers together when getting together was next to impossible.
Product stories can be complicated. Our job is to simplify them. But in this case, it was easy to see the story that needed to be told.
The original White Hot insert was a cult favorite. It left stores for a long time–but the Tour Pros never stopped playing it. So, Odyssey decided to bring it back to the masses. And we had to make it even hotter.