DRAKE'S ORGANIC SPIRITS
As a rising star in their industry, as well as a steward for the planet, Drake’s Organic Spirits needed help owning their unique place in the market. Through the development of a strategic position along with a wide array of creative executions from a site overhaul to a social media makeover and a brand-new campaign, Drake’s is making their sustainable presence known.
Positioning / Website / Social / Content / Retail
We know there are so many reasons to celebrate. And as an agency, we know people want to feel better about what they buy and what they consume. These truths led us to our insight that we turned into Drake’s first campaign: Celebrate Sustainably. It’s more than a line or logomark, it’s a way of life; and it’s a “cheers” to celebrating life’s big and small moments in a way that’s better for you and better for the planet. We can all drink to that.
NEW SITE. NEW SALES.
For the website overhaul, we knew it was important to make it as easy as possible for consumers to purchase Drake’s. So, we developed a new sales channel that allows people to purchase their products and have the product shipped to their home.
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