When Fuel Cycle, the leading market research cloud for Fortune 500 companies, asked us to help them reposition their brand and create a new logo, tagline, website and marketing communications to help sell their insights products, we were more than up for the challenge.
Positioning / Naming / Branding / Website / Digital
Website - Case Study Video
CUSTOMER SUPPORT CAMPAIGN
Breakthroughs require action… and support… from real humans. We leaned into this RTB and created a campaign that centers around Fuel Cycle’s stand-out support team (something you won’t find from their competitors).
BRAND HEALTH TRACKING CAMPAIGN
The process of tracking your brand’s health is critical, but it’s also exhausting and stressful. We leveraged this insight to convey the message that Fuel Cycle’s Brand Health Tracking gives you the data points without the pain points.
BETA TESTING CAMPAIGN
Fuel Cycle developed a quick way to do Beta Testing that will transform how products are developed, so we developed a campaign that transforms how people think about Beta Testing.
MARKET RESEARCH CAMPAIGN
When you’ve simplified something as complex as Market Research, why overcomplicate the campaign? We crafted simple yet compelling digital banners that appeal to both marketing mavens and novices.