L.A.B. Golf
L.A.B. is one of the hottest brands in golf. They look at the world of putting differently, because they exist outside the bubble of legacy golf manufacturers. They do their own thing and build putters that have forever changed the industry. We've been telling their unique story since 2025 through multiple national product launches--and watching market share grow as a result.
A Lot Easier
There's a lot that goes into making a L.A.B. putter. The innovation, the hand-balancing, the attention to detail, and the passion of the individuals who make it all happen are inspiring. Their purpose is simple: make putting easier. And since no other putter is built like the new VZN.1i from L.A.B., it makes finding a putter that makes putting easier, a lot easier.
Feel Matters
As golfers, we spend a lot of time in our own heads. We're forced to play the role of patient and therapist. We'd rather not share our thoughts or discuss our putting shortcomings, so we bury them. The reality is, golfers have a very hard time talking about the "F" Word - Feel. This long-form content piece was created to launch the new DF3i.
Next Project
Odyssey