We like making big things happen and so does MUNICIPAL. From crafting their brand mantra to materializing their mindset in every creative project, the Truck has been helping MUNICIPAL build their self-made empire from the ground up.
Positioning / Print / Digital / Video / Content / Retail
There's so much we could say about
what Municipal stands for and why, but
the true art of the mantra is in distilling
it all down in just the right way to speak
from the heart of the brand.
Launching a shoe as a new brand is not easy, but for MUNICIPAL and the Truck, that’s part of the appeal. The Origin Shoe is more than an insanely comfortable shoe, it’s a vibe and a movement. Our job was to make sure MUNICIPAL would be owning it and leading it.
We got up early every day to bring the idea of the 4:AM CLUB to life in all its gritty glory. MUNICIPAL’s most advanced training gear deserved its own positioning and mantra, and we were more than game to put in the work.
Wyndham Clark, MUNICIPAL Brand Ambassador and 2023 US Open Champ, knows this: to play big and win big, there’s a lot of work that happens when no one’s watching. But it’s a story worth sharing, especially when you win your first Major Championship. From tracking Wyndham down in Italy to record VO, pulling assets from a variety of places, and piecing it all together by morning, the Truck got it done in less than a week.
MUNICIPAL needed product videos for their site and we wanted to make sure they were full of style and personality. We designed, shot, and created these videos on a tight budget and timeline.