RE Ranger is an icon in the shooting sports industry. They asked us to help them launch the most advanced shooting lens they had ever created. Engineered with artificial intelligence, this revolutionary lens fundamentally changes how shooters react to their targets. We were tasked with creating the positioning, naming and tagline, as well as developing a product video, social assets, and Pro Staff videos for the launch of the new RIACT AI lens.

Positioning / Naming / Video / Digital / Social / Content

RIACT Like Never Before

In the world of shooting sports, when you see the target more clearly you react even faster. We created this product video to introduce the all new RIACT AI lens.


PRO Shooter Videos

Madelyn Bernau

When you’ve been shooting your whole life, there’s not much you haven’t seen in this sport. But for Madelyn Bernau the RIACT Low Light lenses have illuminated a whole new way to separate herself from the competition.


Kim Rhode

As a 6x Olympic medalist, Kim Rhode knows a thing or two about standout performance. So when she’s amazed by the color boosting performance of RIACT Bright Light Lenses, you know it’s not a fluke.

Chad Roberts

To be a champ, you have to focus like a champ. And for Chad Roberts that means seeing his target like never before with the AI-designed RIACT Mid Light Lenses.


After the success of Riact AI, RE Ranger asked us to work on the launch of their new Duster Lens. The work needed to capture the attention of a younger, entry-level consumer that’s more focused on having fun with some flair.

The Duster Launch